I was tasked with developing a campaign for a challenger brand within the consumer goods sector. The project required leveraging multiple touchpoints across various digital platforms to enhance brand awareness and consumer engagement.
With this campaign, I really wanted the key message to relate back to the mission of the brand. Nomad seeks to unite people through great taste. My approach was to push this concept in a fresh and unexpected way.
I created the video above to explain the campaign in under a minute.
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