As part of the creative team at Meyocks, much of my work has focused on designing packaging for private label products sold at Hy-Vee. This has included everything from developing packaging concepts, building brand identities for product lines, creating design templates, and preparing final files for print production. The work spans a range of brand structures, including products branded solely as Hy-Vee, products with their own distinct brand identities, and products that combine Hy-Vee branding with a sub-brand.
The majority of the designs I've worked on for Hy-Vee have been redesigns of existing product lines. For each project, designers are provided with a brief, template, and references from private and national brands. If the product line has its own unique branding, we are provided with the name to build an identity around. From there, we each develop several concepts that go through internal feedback and revisions before being presented to the client, where one direction is ultimately selected. The following images are mockups of packaging designs I've created from concept to final execution that are now on shelf at Hy-Vee stores.
The following work features a redesign of Hy-Vee’s pharmacy items, for which my concept was selected and which I helped develop through final execution.
I am only able to share work that has reached final production, so this page will continue to be updated as more of the projects I have worked on are completed. Stay tuned!
