Lily takes on the art of crafting flat-pack designed lighting solutions, seamlessly marrying simplicity with elegant forms to achieve a harmonious blend of sophistication and cost-effectiveness.
When designing Lily's brand identity, I heavily leaned into the shape of the lamp itself, as it is very unique. This can be seen especially in the wordmark, where I chose to make the letterforms themselves echo the silhouette of the lamp.
Industrial designer: Cody Fuller
© 2024 Casey Fuller