Relm is a winter apparel and gear brand created for those who venture headfirst into the snowy slopes of the world.
A driving concept behind the Relm brand is discovering new worlds, or entering new "realms"—meaning things like adventuring to a new place or trying a new sport. To symbolize this concept, as visualized above, the two lines that sit in the negative space of the L in the wordmark represent the opening of doors.
To bring some more fun to the brand, I developed a mascot, named Remy, who is comprised of a smiley face shape that was coincidentally made in the logo. In the above motion graphic, Remy can be seen snowboarding away—with style.
© 2024 Casey Fuller